Writing

I write about product design strategy, decision-making frameworks, and lessons learned from 12 years designing B2B software. Published on Medium and featured in design publications.

365 days of JavaScript

A year ago, I decided to start learning frontend web development to break out of Figma.

01 December 2025 • 6 min read

Salt features

You can always add salt, but you can't take it away. Why some product decisions are hard to unship.

10 May 2025 • 3 min read

Cutting unnecessary complexity

A pragmatic way of removing complications from your designs using Occam's Razor.

28 April 2025 • 4 min read• Published in Bootcamp