Writing

I write about product design strategy, decision-making frameworks, and lessons learned from 11 years designing B2B software. Published on Medium and featured in design publications.

Salt features

You can always add salt, but you can't take it away. Why some product decisions are hard to unship.

10 May 2025 3 min read

Cutting unnecessary complexity

A pragmatic way of removing complications from your designs using Occam's Razor.

28 April 2025 4 min read Published in Bootcamp